At 2024 ZinEX – It is Clear that Zinfandel has Grown Up!

There is undoubtedly no organization that has done more for a single varietal category than Zinfandel Advocates & Producers, a.k.a. ZAP. When ZAP started back in the early 1990s, Zinfandel was on the ropes. Many of the bigger, higher profile brands were dropping the varietal from their line-ups. Cabernet Sauvignon had become California’s most important varietal red. The popularity of Merlot was growing rapidly, and Pinot noir was being aggressively planted in the cooler climate pockets of the state where it belonged. This was despite the fact that, for over 100 years, Zinfandel was the tried-and-true grape, adapting far more easily to California’s Mediterranean climate than any other variety of Vitis vinifera (i.e., cultivars belonging to the European family of wine grapes) aside from Carignan. At the time, the future of Zinfandel was in serious jeopardy…

Get ZAP News, Events & more delivered to your inbox

By submitting this form, you are consenting to receive marketing emails from: ZAP. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact