Rebecca Robinson
Executive Director
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Rebecca Robinson

Executive Director

Rebecca has 30 years of experience developing marketing programs, communication and public relations strategies. Her extensive background includes serving as a staff consultant in the California Legislature and coordinating a national legislative task force. A former Sales Operations Manager for Sonoma-Cutrer Vineyards in Sonoma County, Rebecca honed her marketing skills by creating strategies that substantially increased sales. In 1997, she served as National President of Women for WineSense, a group which builds awareness for wine. As Executive Director for the Zinfandel Advocates & Producers, she provides association management services to more than 250 wineries and 5,000 consumers (advocates). An intuitive producer, she brings a broad-base of knowledge, tough negotiating skills and a proven track record. Rebecca is a frequent speaker at wine industry events such as the Unified Wine & Grape Symposium, Wine Industry Financial Symposium and License to Steal Marketing Conference. She is sought out by the media for her opinions on issues in the wine industry. Rebecca is a California native and graduated from Sonoma State University with a degree in Management and History. She and her husband live in the gold country outside Sacramento with their three cats. They are accomplished "foodies" and wine lovers who enjoy entertaining. "I am fortunate to have accrued a broad range of skills that I can bring to bear on a particular issue, such as association management" she says. "A passion of mine is to link diverse people with different backgrounds and from those sparks create something quite unusual and creative," she adds. "How lucky I am that I could bring San Francisco Mayor Gavin Newsom and ZAP together, and Julia Child with Women for WineSense," Rebecca adds with a smile.
Glenda Cunningham
Winery & Sponsor Manager
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Glenda Cunningham

Winery & Sponsor Manager

Robert Trent
Membership & Development Director
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Robert Trent

Membership & Development Director

With an entrepreneurial spirit and business savvy, Robert Trent is a respected advocate for small and emerging businesses. Early in his career, Robert was involved in creating a firm specializing in consumer-level wireless networking. The company that started in the garage was acquired by a major Silicon Valley company. With a Master’s degree in Educational Technologies from San Francisco State University, Robert’s corporate experience includes management and director positions in the high tech industry, including positions with Compaq, Intel, Oracle, and Bröderbund. In 2001 Robert founded the award winning marketing communication firm, Velocity7 - with a portfolio of respected clients including: the Sierra Nevada Conservancy, Airstream, Inc., South Yuba River Citizens League, Amy's Kitchen, and Sierra Business Council. In 2009, Robert founded and became Executive Director of Sierra Commons, a business incubator in Nevada City that provides a platform for small businesses to launch and grow. Robert believes that fostering mentoring relationships, creating training opportunities, and providing infrastructure are the core strengths of successful incubators, and has integrated these into the Sierra Commons environment. After four years at Sierra Commons, Robert became Executive Director of the Nevada County Economic Resource Council. As ED, Robert led the effort to make Nevada County a model for a resilient and vibrant rural economy.

Board of Directors

Chris Leamy - Terra d'Oro
Board of Directors President
Randle John - Artezin Wines
Board of Directors Vice-President
Jonathan Lachs - Cedarville Vineyard
Board of Directors Secretary
Bruce Walker - Starry Night Winery
Board of Directors Treasurer
Robert Biale
Robert Biale Vineyard
Erin Cline
Three Wine Company
Duane Dappen
D-cubed Cellars
Agostino ("Gus") Gamba
Gamba Vineyards and Winery
Jeannie Graham
At-Large Member
Natasha Hayes
At-Large Member
Donald Laffert
At-Large Member
Michael McCay
McCay Cellars
Richard Parducci
McNab Ridge Winery
Joel Peterson
Kevin Riley
Proulx Wines
Kent Rosenblum
Rock Wall Wine Company
Miro Tcholakov
Mark Vernon
Ridge Vineyards
Diane Wilson
Wilson Artisan Wines
Brandon Lapides
Armida Winery
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